CyberMarketingCon 2024: A Landmark Event for Cybersecurity Marketers

The cybersecurity landscape is ever-evolving, and so is the marketing that supports it. The Fifth Annual Cyber Marketing Conference, known as CyberMarketingCon 2024, is set to take place from December 8-11, 2024, at the Loews Hotel in Philadelphia, Pennsylvania. This year’s event promises to be more significant than ever, with a 40% increase in attendance and the introduction of several new tracks tailored to various sectors within the cybersecurity industry.

A Growing Community of Cybersecurity Marketers

Organized by the Cybersecurity Marketing Society, the conference is the only global community dedicated to empowering cybersecurity marketers. With over 400 in-person attendees expected, the event aims to foster connections, partnerships, and knowledge sharing among marketing professionals in the cybersecurity sector. Gianna Whitver, CEO and Co-Founder of the Cybersecurity Marketing Society, emphasizes the importance of this gathering: “CyberMarketingCon 2024 is a must-attend event for marketing professionals, industry experts, and anyone seeking to master the art of marketing in the ever-evolving field of cybersecurity.”

Theme and New Tracks

This year’s theme, “Marketing Wonderland,” draws inspiration from Alice’s journey down the rabbit hole, symbolizing the myriad of marketing paths available to professionals in the cybersecurity field. The conference will focus on making strategic choices to maximize ROI while ensuring security.

New Tracks for Diverse Audiences

CyberMarketingCon 2024 introduces several new tracks to cater to the diverse needs of attendees:

1. GovCon & Public Sector Track: Scheduled for December 9, this track will delve into marketing cybersecurity and IT services to government and national security organizations.

2. CyberCMO Summit: On December 10, this exclusive event for Chief Marketing Officers (CMOs) will provide a platform for networking, collaboration, and professional growth.

3. Channel, Field, and Partner Track: Sponsored by Fornix Marketing, this track will focus on strategies for marketing through channels, field marketing, and partner marketing.

4. CyberCEO Summit: Designed for top executives, this track on December 11 will facilitate discussions on building the future of the cybersecurity industry.

5. Security Research Track: Sponsored by Akamai Technologies, this track will explore how marketers can leverage company and original threat research in their marketing strategies.

Keynote Speakers and Event Highlights

CyberMarketingCon 2024 will feature an impressive lineup of keynote speakers and sessions designed to provide actionable insights and foster discussions on the latest marketing strategies and trends in cybersecurity.

• Day One Keynote: “Through the Looking Glass: Future-Ready Cyber Marketing Insights You Can Put to Work,” presented by John Whelan, President of CyberRisk Alliance, will set the stage for the conference. A panel discussion led by Jessica Vose, Chief Commercial Officer of CyberRisk Alliance, will follow, addressing the biggest challenges and insights from 2024.

• Day Two Keynote: “Old Channel is Dead. The Future is Community,” by Charlene Ignacio, Founder and CEO of Fornix Marketing, will explore the importance of community in channel marketing.

• Day Three Keynote: “Future-Proofing Cybersecurity Marketing With AI: Building a Brand with Staying Power,” featuring Navneet Singh, Vice President of Marketing – Network Security at Palo Alto Networks, will discuss the role of AI in shaping the future of cybersecurity marketing.

The Marquee Awards

One of the highlights of CyberMarketingCon 2024 is the Marquee Awards, which recognize excellence in cybersecurity marketing across various categories. This event celebrates the achievements of seasoned veterans, creative content creators, and emerging talents in the field. Nominations for the awards are due by November 22, and the anticipation surrounding this recognition adds an exciting layer to the conference.

Sponsors and Accessibility

CyberMarketingCon 2024 is made possible through the generous support of sponsors, including Fornix Marketing as the title sponsor and several platinum sponsors such as ActualTech Media, Future B2B, Content Workshop, CyberEdge Group, and CyberRisk Alliance.

For those unable to attend in person, the conference will be accessible globally through virtual live streams and on-demand sessions, ensuring that valuable content reaches a broader audience.

Conclusion

As the cybersecurity landscape continues to evolve, so too must the strategies employed by marketers within the industry. CyberMarketingCon 2024 stands as a pivotal event for professionals seeking to enhance their skills, network with peers, and gain insights into the latest trends and best practices. With its diverse tracks, esteemed speakers, and a focus on community, this year’s conference promises to be an invaluable experience for all attendees.

Registration is now open, and interested participants can secure their spots by visiting www.CyberMarketingConference.com. Don’t miss the opportunity to be part of this transformative event in the world of cybersecurity marketing!